Diversification Strategy

Diversification Strategy

Strategies on how to diversify our business with the most chance of success

Diversification Strategy

What you’ll learn

  • Strategies on how a business can have better diversification into new areas
  • Exact criteria based on which managers can decide wether an entry into new business line is a right choice for them

  • The ability to prioritize potential business opportunities based on the most chance of success for an enterprise

  • The ability to predict what kind of new business line alternatives are most probable to be successful before really getting into it
  • The characteristics of an outperforming devisification choice in comparison to others
  • A step toward having structured strategic approach in business administration
Requirements
  • No prerequisite, just a mind full of questions about how new business opportunities would work considering current business specifications
Diversification Strategy
Description

A very important question coming frequently to the minds of companies’ managers and policy makers is “should I start a new business line beside the current one? If yes, which opportunity would be the right alternative for me?“.

This question raises due to various reasons. Some managers are frustrated of their current market and think that it doesn’t have the potential to bring them success. Others, in contrast, may think about growing their business based on the resources they have gained by their current successful business line.

Mostly managers choose an alternative which they intuitively think is better and after being involved in the business they start to assess its performance. If so, many resources would be wasted due to a probable incorrect choice. Essentially managers need to evaluate precisely their alternatives based on their current business specifications before getting into real actions. Today, business strategy theories help managers to conceptualize their alternatives based on different criteria and pick the right option.

In this course, we review the related theories and give practitioners a comprehensive understanding on how to evaluate their potential growth opportunities in relation to their current business situation. Precise criteria and variables are developed for managers to evaluate their choices on that basis.

This course, based on a real case, is presented by interactions between Shayan (as consultant and researcher) who tries to conceptualize the problem and its related issues and Hamed (as CEO and practitioner) who raises his own issues and challenges in answering correctly the diversification conundrum.

Shayan and Hamed, both having the background of academia, are practically experienced with around two decades of high level management and entrepreneurship in different businesses. Hamed as graduated of Executive MBA is the entrepreneur and CEO of an engineering company and Shayan as graduated of M.S.c in Entrepreneurship acts as business development advisor of various companies.

Who this course is for:
  • Business owners and managers interested to expand their business
  • High level managers and policy makers in organizations
  • Consultants advising business in strategic challenges